Storyline
An immersive goal setting experience.
UX Research:
-Competitive Audits and Social Listening
-Surveys, Interviews and Focus Groups
-Personas, User Journeys and MVP Sessions
UX Research:
-Competitive Audits and Social Listening
-Surveys, Interviews and Focus Groups
-Personas, User Journeys and MVP Sessions
UX Design:
-Sketches and Wireframes
-Low-Fidelity User Testing
UI Design:
-High-Fidelity Mockups
-User Testing
-Accessibility Testing
-Interaction Design and Prototyping
-Design System
Storyline was a product done for a 3 week sprint challenge done with a 3 person team including myself.
The Goal: The idea behind Storyline was to bring a new take on the goal setting application to the market by bringing the users in and allowing them to have a unique story surrounding their life goals. In our initial research we found that most applications follow the same repetitive nature with no real rewarding feeling coming from the application itself. Now, this is not a bad thing but during interviews and surveys we found that commonly, most people needed different ways to track their goals and a way to feel accomplished and rewarded.
The Challenge: The actual accessibility of it, as we found during user testing, users often felt confused or lost during the initial process. While we continued to iterate we started to learn more about why most goal setting applications follow the same pattern.
The Outcome: The product was ultimately one that had a lot of room to grow and continue its journey on making goal setting unique, but we learned it had to be done in a way that was accessible to everyone and user friendly to everyone.
Competitive Audit:
We take a look at what makes other goal setting and habit tracking related applications and what makes them tick.
Social Listening:
What are people saying about goals, goal setting applications and their life journeys surrounding them?
Surveys, Interviews and Focus Groups:
A mass amount of data coming from questions built specifically to fine tune what we are looking for.
"I tend to get inside my own head."
Personas and User Journeys:
With an application built for everyone we have to design for everyone and how they might react to the hurdles they may face.
MVP Sessions:
We get the idea but what needs to be in the first iteration, there was a lot to go over.
Sketches:
The fastest and least expensive way to get ideas across? Let's do it!
Wireframing:
My favorite part of the UX Design process and the one allowing us to put those ideas to the test.
Lo-Fi User Testing:
User testing is important even this early in the process, there is no way we could skip this one.
High Fidelity Mockups:
Let's make it look pretty, pixel by pixel.
Interaction Design and Prototyping:
Another joy of mine, things need to move the right way and prototyping is the best way to portray that.
User and Accessibility Testing:
User testing is never done but with colors and meta data in the mix, we need to make sure it is accessible to all.
Design System:
No product can stay consistent in its design without a set of rules, that's where the design system comes in.
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